Entergy is providing financial incentives of up to $5,000 to customers for the installation of a digital billboard or for an upgrade from a standard to a digital billboard.
Electric billboards make sense
- Increase return on investment.
- Tailor advertising for more customer impressions.
- Enhance innovation with digital content.
Increase revenue 
Increase customer impressions 
Enhance innovation Rotating multiple advertisements on a single billboard increases billboard owner revenue by offering additional advertisement space.
Advertisers benefit from additional advertising options and digital ads that are more appealing. Also, content can be tailored to customers with time, special event or weather specific ads.
Digital content allows advertisers to work with shorter lead times for design and decreased production costs for new content.
Electronic billboard vs. traditional billboards
Digital billboards save time and offer design flexibility. While traditional billboards must be printed, pasted and removed by hand, all updating for digital billboards happens through the computer. This allows advertisers to change billboards frequently and provide time-sensitive information more immediately.
| Electronic billboards | Traditional billboards |
|---|---|
| Purchase price is a one-time cost | A continuing revenue drain to print new advertisements |
| Lower cost per person reached | Set costs for substrate and printing, repeated with each print run |
| More frequent, measurable audience exposure | Communication is distributed once, subsequent exposure not measurable |
| Dynamic – video, animations, cable feeds, tickers, transitions attract and maintain interest | Static – one-time design is only way to grab and keep attention |
| Unlimited space, can handle hundreds of messages at once | Limited space to communicate ideas and information |
| Up-to-date and current information | Timeliness limited by printing and distribution |
| Allows immediate update, correction and retirement of messages | Updates require new print runs, corrections require retractions and printed materials linger |