Rotating multiple advertisements on a single billboard increases billboard owner revenue by offering additional advertisement space.
Advertisers benefit from additional advertising options and digital ads that are more appealing. Also, content can be tailored to customers with time, special event or weather specific ads.
Digital content allows advertisers to work with shorter lead times for design and decreased production costs for new content.
Electronic Billboard vs. Traditional Billboards
Digital billboards save time and offer design flexibility. While traditional billboards must be printed, pasted and removed by hand, all updating for digital billboards happens through the computer. This allows advertisers to change billboards frequently and provide time-sensitive information more immediately.
Purchase price is a one-time cost
A continuing revenue drain to print new advertisements
Lower cost per person reached
Set costs for substrate and printing, repeated with each print run
More frequent, measurable audience exposure
Communication is distributed once, subsequent exposure not measurable